Buck Anderson posted on August 31, 2007 05:23 :: 862 Views
Here are tips that will save you thousands of dollars on Pay Per Click (PPC) advertising.
Catherine Seda shared tips for holding down costs with PPC advertising such as Google AdWords and Yahoo Search Marketing. She is the author of How to Win Sales and Influence Spiders (New Riders, 2007).
- Set a daily budget. Remember that when you ad your budget it is a daily budget and not a monthly budget. Don't make a $500.00 a day mistake.
- Only bid on an exact match (MAXimize your investment for a targeted audience) On Google use brackets [] and on Yahoo change your account settings to "Standard Match"
- Turn off "contextual advertising" Search Engine placement is far beter than contectual advertising in targeting your ads to quality websites vs. Blogs
Watch the video to learn more