You don't have to be a master programmer or have a computer science background to build great-looking Web pages. In fact, the most important consideration is your users. If you can build Web pages that are attractive, easy to navigate and provide value, your users will return again and again...

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When your business is ready to make its initial foray onto the Internet in the form of a business Web site, your first thought may be, "Wouldn't it be cheaper to just hire the kid down the block to build my Web site?"

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Does your Web site keep people captivated, or does it send them fleeing as soon as they get to your home page? Do you offend your visitors with the following annoyances?

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As a small business, you can make a big impact by seeking out media that appeal to your niche market. Keep in mind that marketing is a long-term effort and slow and steady typically wins the race — or in this case, the customers...

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Simply cruise the Web — especially areas with lots of personal pages, like the GeoCities site or AOL's Hometown area — and you can find many examples of badly designed pages. But what is it that makes these pages bad?

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If you have decided to take your business online, there are a few things you will need to take into consideration before you launch your new site...

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I've got the budget for promotion and advertising, but I'm not sure about investing in branding. Isn't it all the same thing?

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I've just started my business and people are telling me I need to develop my brand, but it seems like a pretty abstract concept. Would you explain exactly what a brand is and give me an example?

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Branding should not be confused with marketing! Learn the nine other ways companies misdevelop their brand...

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