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Experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials. But they rarely explain the reasons behind this advice. Below are some of some of the benefits of having a professionally designed logo and identity system...

Start with the obvious things: your name and title, and your company's name, address, and phone and fax numbers. If you have...

Much of marketing is concerned with a company's image, both on an individual product level and for the corporation as a whole. One  way businesses do this is through their logo and their corporate identity...

I've got the budget for promotion and advertising, but I'm not sure about investing in branding. Isn't it all the same thing?

I've just started my business and people are telling me I need to develop my brand, but it seems like a pretty abstract concept. Would you explain exactly what a brand is and give me an example?

Branding should not be confused with marketing! Learn the nine other ways companies misdevelop their brand...